Featured in Golf Carting Magazine, July 2021
Peachtree City, GA is widely known as one of the friendliest golf-cart-cities in the U.S. In this month’s dealer profile we feature Golf Rider, located in Peachtree City.
We were grateful to spend some time with owners Frank and Patti Kadkhodaian who shared with us more about their well-established, decades old dealership.
Dealer Name: Golf Rider (Dealer)
Location: 112 Huddleston Rd Peachtree City, GA 30269
Phone Number: (770) 631-0014
Owner(s): Frank & Patti Kadkhodaian
GCMAG: Hi Frank! We are excited to feature your dealership, Golf Rider, in this month’s dealer profile. Tell us about your dealership.
Frank Kadkhodaian: Golf Rider opened its doors during the Fall of 1997, and for more than two decades, it has grown from a one-man, 900-square foot showroom to a fully staffed state-of-the-art facility.
We offer a broad range of services including OEM parts sales, factory-certified service, rentals, and much more. Aside from day-to-day operations, the dealership continues to serve as a platform to echo deep-seated family values our team holds dear to their hearts.
Since day one, we have partnered with our fellow neighbors in business contributing thousands in charitable donations supporting so many worthy causes like foster care, education, and cancer research.
Peachtree City is our home, and we believe reinvesting in our community is a way to reflect the spirit of our Golf Rider family and overwhelming generosity and support we’ve received from our customers over the years.
GCMAG: Almost 25 years in the business. That’s really impressive. Who are the owners?
Frank Kadkhodaian: On paper, my wife Patti and I are the owners, but it takes a village to handle the daily operation of our business. We value our team’s input on improving the finer details that make our company special, and we couldn’t do it without them – Frank & Patti Kadkhodaian.
GCMAG: Can you give us a little background on how Golf Rider started? What made you want to pick up and leave Chicago for Peachtree City?
Frank Kadkhodaian: Peachtree City is a wonderful place to raise a family, and Patti and I knew it was the perfect setting for four boys to grow up. Also, I’d be lying if I said Chicago snow didn’t play a factor as well!
GCMAG: Where are you located?
Frank Kadkhodaian: You can find our dealership at 112 Huddleston Rd in Peachtree City, GA.
GCMAG: How many employees does Golf Rider have?
Frank Kadkhodaian: 25 and counting!
GCMAG: That is a lot of employees. How do you guys market Golf Rider?
Frank Kadkhodaian: Peachtree City is a tight knit community similar to Cheers where everybody knows your name. Marketing our business through paid advertising is and will always play second fiddle to what’s most important.
The most powerful advertising is organically driven, and the more we focus on providing a premiere experience for our customers from purchase to delivery, the rest will take care of itself.
GCMAG: [We] know that Peachtree City is a golf cart eccentric city. Is there a lot of competition and how do you guys differentiate yourself?
Frank Kadkhodaian: Peachtree City was developed around the idea that a golf cart would be more than sufficient in taking you from point “A”to point “B” in the city, and in some cases, alleviating the need for a car.
In 2019, the city reported more than 15,000 golf carts were registered in Peachtree City. Our community is constantly growing, and paired with such a high volume of vehicles already in need of support, it’s bound to create opportunities for others to enter the industry.
Golf Rider is proud to be Peachtree City’s only authorized dealer and service provider for E-Z-GO and Yamaha golf carts, and we work tirelessly every day to provide a dealership experience which mirrors the established reputations of the brands we represent.
GCMAG: What is the most important business lesson you’ve learned?
Frank Kadkhodaian: Hard work will always outweigh talent, and the harder you work, the luckier you get.
GCMAG: Well said. What is the future for Golf Rider?
Frank Kadkhodaian: That what we do today. Based on that philosophy and how we’ve applied that to our mission for 24 years, we expect Golf Rider to remain a well-established resource our customers both new and existing can trust without question for the foreseeable future.
GCMAG: Is there anything you’d like to add?
Frank Kadkhodaian: Thank you for the honor of being a featured dealership, and we appreciate your vested interest in growing awareness for such a versatile and unique product!
GCMAG: We sincerely appreciate you spending time with us.
For more information on Golf Rider of Peachtree City, GA visit them online at GolfRider.com or stop into their showroom.